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Dr. Elizabeth Lundén is an award-winning scholar whose work sits at the intersection of fashion, media, and cultural history. Her research traces the deep ties between Hollywood and the fashion industry, examining how American entertainment media helped globalize fashion through public relations, advertising, and mass media, shaping consumer culture and extending the United States' soft power throughout the twentieth century.

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Unlock the secrets of the red-carpet with my latest book. From the history of the phenomenon to the modern-day spectacle, this book provides a comprehensive overview of why we are so captivated by the stars' fashion and glamour. Order now on Amazon, Target, Barnes & Noble, Bokus, Adlibris, Mercado Libre, or directly from Edinburgh University Press.

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"This important study advances our understanding of the historical, cultural, economic, and performative functions of fashion in modern life and everyday consciousness. Elizabeth Castaldo Lundén reveals how the red-carpeting of global culture still is expanding through established and newly innovated transmedia platforms. The study is a history of the Academy Awards observed through the lenses of fashion, celebrity, and media. Additionally, it refocuses on unexpected areas, such as the surprisingly crucial function of the anonymous fans who populate the bleachers aside the red carpet. The exemplary, meticulous, research utilizes original documents available only in the Academy’s archives. The depth and breadth of this scholarship are unparalleled."

Donald Crafton, University of Notre Dame

Alexa Young, CA

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© 2018 by Elizabeth Castaldo Lunden. 

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